KPI Pressure-Test Checklist
Evaluate metrics before they shape behavior.
A practical checklist to help GTM and RevOps leaders pressure-test KPIs before rolling them out as dashboards, targets, or incentives. Designed to surface unintended behaviors, data distortion risks, and false signals — so teams optimize the right problems, not just the numbers.
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Who am I?
After 14 years inside rapidly growing SaaS and service organizations, I've learned one core truth: revenue problems rarely come from people - they come from broken systems.
I'm a practititioner first, strategist second, and I've built my career inside the pressure of real revenue teams - carrying quota, coaching sellers, building technical solutions, and leading cross-functional operations.
What will you learn?
- Prevent KPI-driven behavior distortions
- Improve data quality and signal trust
- Reduce false confident from "improving" metrics
- Align KPIs to real business outcomes
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